Lau Sayús develops products and interactive experiences from early concepts and IP through production and launch. With more than fifteen years of experience, her work brings together storytelling, product thinking and hands-on production across physical, digital and audiovisual formats.
Her background in Image and Sound Design from the University of Buenos Aires, together with training in animation, illustration, writing and visual arts, brings a strong visual and narrative perspective to her work.
At Etermax, she has developed and supervised digital experiences and IP adaptations based on Trivia Crack / Preguntados, working with publishers, manufacturers, licensors, platforms and multidisciplinary teams across different markets.
She is particularly interested in projects where strong ideas need both creative judgment and production structure to become clear, engaging experiences.