ROLE: Product Manager
FOCUS: IP supervision, partner coordination, content review and launch
TAGS: IP Adaptation · Interactive Entertainment · Streaming · Production
Overview
Released worldwide on Netflix in April 2022, Trivia Quest reworked Trivia Crack as an interactive animated experience designed for TV-remote play, narrative progression and a daily release rhythm.
Challenge
The mobile game needed to become an accessible living-room experience while preserving the identity of its characters, the quality of the trivia and the sense of progression that made the original product recognizable.
Contribution
➤ Supported licensing agents and production partners with the brand materials and IP knowledge required to develop and pitch the adaptation.
➤ Reviewed characters, questions, animation, music, sound and overall brand implementation throughout production.
➤ Coordinated the project from licensing development through the daily global launch, connecting Etermax, producers and Netflix across an extended production timeline.
Selected Evidence
➤ 30 interactive episodes released daily over one month, with 720 questions, 2 difficulty modes and 9 language versions.
➤ Internal earned-media reporting recorded 356 articles, including 70 Tier 1 publications, an estimated media value of USD 1.6 million and a potential readership of 500 million.
➤ Coverage included international outlets such as The New York Times, The Verge, The Guardian and Corriere della Sera.
➤ Internal product dashboards showed a launch-period increase in organic installs and daily active users in key markets, particularly the United States.