ROLE: Product Owner / Product Manager
FOCUS: Platform adaptation, partner management and cross-functional production
TAGS: Interactive Media · Voice · Social AR · In-Car Entertainment · Emerging Platforms
Overview
A series of interactive projects extended Trivia Crack beyond mobile by adapting its core trivia experience to new technologies, interfaces and usage contexts. Rather than reproducing the app, each project required a platform-native approach to interaction, content, visual identity and user flow.
Common Approach
➤ Defined product requirements and interaction models with technology and distribution partners.
➤ Coordinated design, development, content, localization and marketing teams from concept through launch.
➤ Supervised IP use, user experience, content quality and brand consistency across multilingual implementations.
➤ Managed and supported third-party publishing and release workflows across Apple App Store, Google Play and Meta Spark AR (Instagram), coordinating required assets, platform requirements, review processes and approval timelines.
Voice Assistants
For Google Assistant and Amazon Alexa, the visual game became a voice-first experience built around spoken prompts, conversational flows and audio feedback.
➤ 9M+ users
➤ 65M+ questions answered
➤ 10 languages
➤ Top reported markets: United States, Brazil and Spain
Social AR
A filter localized in Spanish, Portuguese and English spread beyond planned promotion: Emilia Mernes in Argentina and Ibai Llanos in Spain used it without direct outreach, while Lary Bottino participated in a seeded activation in Brazil.
Additional social-filter collaborations adapted the trivia mechanic for partner IPs including Marvel, Sega and Mattel.
Additional social-filter collaborations adapted the trivia mechanic for partner IPs including Marvel, Sega and Mattel.
In-Car Entertainment
With Volkswagen, Playworks and AirConsole, Trivia Crack was adapted for connected vehicles in Europe, requiring a new approach to session length, interaction patterns and interface constraints.
Social AR - Partnerships
Social AR - Experience visibility
Social filter played by singer Emilia Mernes (Argentina)
Social filter played by influencer Lary Bottino (Brazil)
Social filter played by streamer Ibai Llanos (Spain)
In-Car Entertainment
