Lau Sayús — PRODUCT DEVELOPER & LICENSING SPECIALIST - Tabletop Game Development & Licensing

ROLE: Product Owner / Product Manager

FOCUS: Game development, licensing, manufacturing, localization and partner coordination

TAGS: IP Development · Licensing · Tabletop · Product Strategy · Manufacturing · Localization

Trivia Crack The Board Game - Mattel Edition

Overview

During a decade, Lau Sayús supervised the physical expansion of Trivia Crack / Preguntados across Latin America, the United States and Europe. The work brought together publishers, licensees, manufacturers and retail or distribution partners including Toyco, PlayValue, Copag / Cartamundi, Jumbo Diset, Mattel, Revista Genios / Grupo Clarín, Panda Game Manufacturing and Amazon.

Challenge

Each edition had to turn an individual, fast-moving mobile trivia loop into a social physical product while adapting gameplay, content volume, components, materials and price architecture to different audiences, markets and production models.

Contribution

➤ Participated in concept and gameplay development, rulebook definition, component specifications, prototyping and playtesting, or reviewed and evolved proposals created by licensees.

➤ Contributed to the development of a hybrid tabletop game combining physical gameplay with an augmented-reality companion app, and managed the app’s submission and release workflow through mobile app stores.

➤ Contributed to product discussions around MOQ, MSRP, BOM/costing and cost-quality trade-offs, balancing gameplay ambition with manufacturing feasibility and target price.

➤ Supervised localization, content quality and brand implementation, and validated pre-production samples through physical copies, photography and video before approval.

➤ Coordinated licensing follow-up, legal approvals and recurring contract-renewal cycles while partners continued adding new editions around a consistently retained classic game.

➤ Supported the brand’s presence and partner activity at Spielwarenmesse in Nuremberg, Toy Fair New York, the HKTDC Hong Kong Toys & Games Fair, ABRIN and Diversão Offline in Brazil, and the CAIJ Feria del Juguete in Argentina.

Selected Evidence

➤ 10+ tabletop games and editions developed across 20 markets and 3 languages: Spanish, English and Portuguese.

➤ The portfolio ranged from classic, family and expert editions to thematic card games, collectible formats and later deluxe concepts exploring cardboard, plastic and wooden components.

➤ 6 collectible games were developed with Revista Genios / Grupo Clarín, while another edition connected the physical board game with an augmented-reality layer.